No End In Sight For the Unicorn Cat Trend As Kellogg’s Releases “Caticorn” Edible Glitter Cereal

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As the famous children’s story written by Tarō Gomi explains in the most honest truth, Everyone Poops. But, do they poop glitter!? This month, the Walmart owned US based membership retailer, Sam’s Club, decided they were going to give people that limited option.

And what better to “purrsonify” a mystical sparkle in your breakfast than a Caticorn? 

Photo: Kellogg’s / Sam’s Club

Yes, you read that right. The “meow-gical” and elusive cat-unicorn. Because what else could possibly make the adorable cats and kittens of the internet more irresistible? Being half unicorn apparently does the trick. 

Kellogg’s describes the new cereal as “a fun, quirky, and scrumptious cereal loaded with the sweet taste of mixed berries”. What makes it different than the other many…many…fruity cereals that line the shelves? These fruity pink loops have edible glitter in them! 

Photo: Kellogg’s / Sam’s Club

Which is obviously where glitter comes from–rainbow, cat-unicorn hybrids; duh. 

Well priced caticorns too! Sam’s Club is selling a 2-pack for just under $6.00. The limited run goes until the end of April for those of you drooling.

Photo: Kellogg’s / Sam’s Club

It’s not the first time marketers have cashed in on the unicorn trend over the years. 

As a little girl in the early 80’s, one of my personal favorite toys were the My Little Pony’s. Who didn’t love the unicorn ponies!? 

Unicorn Ponies each possess a unique magical ability, in addition to the power to teleport by ‘winking in and out’ —

Photo: My Little Pony – Unicorn Pony; Moonstone

There were a few ups and down’s during these unicorn-popularity booms though the decades. The mythical Unicorn Ponies and their pony friends were relaunched by toy company Hasbro, 4 times!

With their 2010 reboot, “bronies” were introduced to the world.


Bronies are best explained in an article written by in 2014. If you’re REALLY intrigued by these bronies, check out their 2013 Netflix documentary, Bronies: The Extremely Unexpected Adult Fans of My Little Pony

These adult men call themselves Bronies. And they’re not what you think. They’re not overly effeminate. Many aren’t gay. They aren’t predatory, or even being ironic. They are just guys. Dudes. Dudes who like My Little Pony.

The popular animated series on Fox, Bob’s Burgers, also gave a nod to the “Bronies” of the world. 

Photo: Fox / Bob’s Burgers S4, Ep17: “The Equestranauts”

In the summer of 2017, there was an online contest held for the most amazing Cheetos shapes. Not surprising, the winner was a Unicorn! The snack piece now resides in the Cheetos Museum and is worth $50,000. 


This time, the universally accepted unicorn-addiction– regardless of age or gender–allowed the trend to stick. 

It stuck like glitter to…well, to everything.

Now there is even a National Unicorn Day! It’s April 9th this year in case you needed to plan what to wear that day. I’m sure you won’t have any issues finding unicorn inspired goodies for the day’s celebrations!

Photo courtesy of Sophie Poole, Owner @redrobincakery ~ Unicorn cupcakes

April 19-23, 2017 Starbucks released the limited edition “Unicorn Frappuccino”. Here’s how they describe the drink.

Magical flavors start off sweet and fruity transforming to pleasantly sour. Swirl it to reveal a color-changing spectacle of purple and pink. It’s finished with whipped cream-sprinkled pink and blue fairy powders.

Photo: Starbucks

Last year, found that the “flavor of unicorn” is clearly aimed at those with a sweet tooth.

The magically-marketed creature was everywhere. Sugary cereals and breakfasts, snack cakes, ice cream and even soda were labeled with rainbows and sparkles.

Sam’s Club created a huge 3-tier unicorn cake that would feed approximately 66 people for just $69.98! And then they released the Christmas version of the highly sought after steed. 

Photo: Sam’s Club

So now with these fantastical and colorful creatures becoming so “mainstream”, one has to wonder if the cats were becoming a bit jealous? 

Are we drawn to the mystique of the unicorn as that unattainable creature that eludes us all? Or purrhaps, unicorns remind of us our felines and a force that will never bend to our will? With every color of the rainbow represented in the unicorn, do we not all see something we love?

As a clearly superior species, cats joined forces with the unicorn, cementing their reign over us all. Thank you internet.

It was those darn clever cereal executives that merged the purrfect combination of spirit animal and “glittery gullet” though. 

I’m a big fan of all those things individually–cats, unicorns, glitter, rainbows and cereal. Heck, even pre-coffee I’d be okay with ANY of those in my face. Mixed together though may be something else. You know, I’m really trying to limit my daily glitter intake.

I’d probably get distracted with the sparkles and like my momma said, “don’t play with your food!

Photo property of Cole and Marmalade

Here’s what I can promise you I also won’t be doing though. 

This is the new “unicorn” trend for 2019–Unicorn Armpit Hair. Just going to leave this right here and back away slowly…


Wait! One more gem…you are welcome.



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